As a rideshare driver, you can make extra cash by working with a reputable rideshare advertising company. Interestingly, you don’t have to do any extra work other than driving. Are you already in the ridesharing space or about to join? Either way, this article will give you the relevant information you need to have a rewarding ride sharing experience. You will also learn how to make more money on top of your basic earnings from driving. You can do so by allowing rideshare advertising companies like Tappin X to advertise in your car.
Many thanks to technology. It has continued to revolutionize how we live and work. Its impact in the advertising space, like several other industries, is profound. The advertising industry has seen phenomenal disruptions. This has led to new and refined ways of advertising products and services. These changes found their possibility in the expanding pace of technological progress. The latest disruption, ridesharing advertising, creates a win-win atmosphere for all stakeholders.
What Is Ridesharing?
The world is changing fast. New innovations are replacing the old ones. The transportation system is constantly changing face. Ridesharing is an innovation aimed at connecting drivers and passengers for a ride. With its introduction, great numbers of urban dwellers have benefited from this technology. New users are adding to the numbers on a daily basis.
Ridesharing is the pop culture in the transportation industry today. It has eased passengers’ lives. As they don’t have to go through the stress of driving, especially in rush hour traffic. They also don’t waste precious time lining up in a long line for public transport.
Cities are becoming more congested and busier each day. So, ridesharing companies like Uber and Lyft have done so much in enhancing passengers’ experience. With ridesharing, people can order a ride with just a few clicks on their smartphones or tablets. There are many ridesharing companies operating in the U.S. today. But, Uber and Lyft stand out among their peers. The duo are the leading rideshare companies in the industry.
Top Rideshare Companies You Can Work With
Uber is the biggest rideshare company worldwide. It controls more than 75% of the rideshare market in the United States. That makes it a great platform for you to earn a decent income if you are entering the rideshare industry as a driver. Since its launch in 2009, Uber has consistently proven its leadership in the rideshare industry. The company has around 900,000 drivers in the United States alone. They have well above 3 million across the globe.
It is estimated that more than 75 million riders have boarded Uber cabs across 83 countries of the world. Uber’s mission is to provide a solution to the many challenges confronting the transportation sector around the world.
Uber offers their drivers a few options for vehicle requirements. Your choice is determined by the quality of the car you drive. Most drivers opt for Uber Pool or UberX. These options have the easiest degree of requirement. Uber allows you to register with regular sedan cars. Emphasis is on neatness and speed.
The more advanced options are Uber Select, Uber Lux and Uber Black. These options have stricter vehicle requirements. You must have a recent model of a luxury car to apply for any of these options.
Lyft operates like Uber. The mission behind the company is to provide private transport services. This can be to an individual or a group of people. In 2012, Lyft started as a company that arranged carpool rides for long-distance journeys. Almost a decade down the lane, Lyft has grown up to become a household name in the U.S. ridesharing industry.
Lyft offers two main varieties of services: go-to service and higher-end service. The go-to service is cheaper, and more affordable. Many users opt for this option because of the low cost involved. In contrast, the higher-end service is more exclusive. Lyft has some packages that are like Uber’s. For example, Lyft offers Lyft Lux which allows passengers to share the cost of transportation among themselves.
What Is Ridesharing Advertising?
Rideshare advertising is a model of advertising where cars are used for advert placement. As noted earlier, rideshare advertising is an emerging industry within the advertising space. Advertising agencies advertise products and service inside or on the body of the car. Drivers get paid for allowing agencies to put up ads or promotional content in their cars. This model of advertising is quite new but it’s gaining ground fast. Especially in the United States. Advertising agencies have seen this simple, but strategic model as a potential goldmine.
Everyone gains with rideshare advertising. Drivers provide a space where rideshare advertising companies can reach their target audience. They entertain and feed passengers with targeted and relevant content. If the messaging resonates with passengers, they engage with the advert. They do so by performing some actions like joining a trend on social media. Drivers are compensated for making their car available for such advertisement. Everyone is happy in the end.
Most of the ridesharing adverts are unobtrusive. That is, they play in the background. This is done intentionally to respect the passenger’s space and privacy. The adverts are usually catchy and engaging. So, they naturally attract passengers’ attention.
Types of rideshare advertising
Rideshare adverts come in two distinct formats. They are:
In-Car advertising refers to the forms of ads displayed within or inside the car. It is the interior form of advertising that is designed for only the passengers inside the car. This form of rideshare advertising makes use of tablets, backseat video screens and flyers.
This form of advertising is outside of the car. It’s designed for the riders, pedestrians and people inside other vehicles. Examples of on-car advertising are cartop video screens, stickers and car wrapping.
Cartop Video Screens
Cartop Video Screens are a form of advertising where adverts are displayed on a screen mounted on the roof of a car. The screens are connected to the vehicle’s battery. They are smart and can tell where they are and display the most targeted and relevant adverts to those locations.
Stickers can be placed on a car to promote a particular business or program. Stickers may come in small or medium sizes, and are stuck to either side or rear of the car.
Car wrapping involves covering a part or the whole body of a car with ads. The letterings are usually bold and easy to read from afar. This is an effective way to promote a product or service to a wider target audience. This innovation is a form of mobile billboard. It has the potential to attract a lot of eyes. This increases the possibility of having more people engage with the ads.
Tappin X Vs Vugo: Which One Is More Beneficial To Rideshare Drivers
Either you are a current or potential rideshare driver. You’ll want to partner with an advertising company that has the best offerings in the market. The next part analyzes the offerings of two dominant rideshare advertising companies in the industry. This is to help you decide which is a better fit for you.
Tappin X is a fully operational in-car rideshare advertising company. The platform pays drivers for showing ads to their passengers. These ads are displayed on tablets in the back seat of rideshare vehicles. They’re specifically targeted at the passengers. This is possible because Tappin X uses geofencing. Geofencing is a technology that detects locations. This enhances the quality and relevance of ads shown to passengers. Tappin X keeps your passengers engaged with entertaining content during their trip. It also feeds them with most targeted advertisements.
How to get started With Tappin X
It’s quite easy to become a part of the fastest growing advertising platform. First, you need a tablet. But you don’t have to worry if you don’t have one, Tappin X will give you a tablet with a headrest mount. Once you have your tablet ready. You can download the Tappin X app and set up an account. When your account is up and running. You can either place the tablet on the dashboard or fasten it to a head rest in your car.
One unique thing about Tappin X is that it does not set unrealistic targets for drivers. As a matter of fact, drivers are not expected to do anything other than ensure the tablets are positioned right and display ads to their riders. Drivers earn as their passengers view the advertising content on Tappin X. It is as simple as that.
How do you get paid?
Each time you have a new passenger, Tappin X displays unobtrusive advertising videos. The videos are stamped using facial recognition technology. If you drive for 25+ hours weekly, you can earn up to $200 monthly. If your rideshare driving hours are less than 25 hours weekly, you will earn $75 monthly.
To claim your earnings, you need to provide your weekly driver logs. These should detail your hourly rideshare activity from your providers. It is as easy as taking a screenshot and sending an email of your log.
Do you work for multiple rideshare companies? Tappin X will use the combined hours of rideshare to have a weekly total for you. All you have to do is send them the log for each company you work for. Tappin X transfers a deposit directly into your linked PayPal or bank account at the end of each month.
A driver can refer up to five other drivers to TappinX. The company rewards you for helping their business expand. You will be rewarded 10% of the total earning of each driver you refer monthly. This is a great incentive package.
Vugo is another in-car rideshare advertising platform where drivers can earn extra cash. It operates almost like Tappin X but there are a lot of differences in benefits they offer drivers.
To get started on Vugo, you are expected to download the app and set up an account. They then go on to either place the screen on the dashboard of their car. Or fasten it on the head rest.
The app displays different adverts to passengers. Riders get to interact with the adverts. Short entertaining videos, animation or music come up between the adverts. Most of the advertisements are pulled from the passenger’s location. So, ads displayed to riders are relevant and targeted. Vugo is currently only available to drivers in Las Vegas, San Francisco, New York City, and Los Angeles.
Why drivers choose Tappin X over Vugo
Drivers have shown preference for Tappin X over Vugo for reasons, such as:
Although both platforms pay drivers to display ads to their passengers, it is accurate to say that Tappin X pays more than Vugo. For example, the range of revenue share a driver can earn on Vugo is $50-$200 monthly. With Tappin X, a driver can make $75-$200, depending on the number of hours they work for that month.
Drivers are remunerated with tokens when riders view the ads on TappinX. The value of the tokens is determined by the category of adverts your passengers view. Adverts are categorized into: national, regional and local. So, the category of ads your passenger interacts with determines how much you earn. For full-time drivers, it is possible to earn $800-$1200 monthly. Isn’t this great?
Tappin X has an enticing referral bonus package for any driver that refers other drivers. This gives drivers an opportunity to earn money for their love and loyalty to the company. A driver can refer up to 5 drivers and earn a whopping 10% of the total monthly earnings of each driver referred. For example, if you are able to refer 3 other drivers with a cumulative earning of $500, Tappin X rewards you with $50 as referral bonus.
Tappin X makes it very easy for drivers to keep tabs on their earnings. There are no hidden charges or membership fees. Also, you don’t need any technical knowledge before you can use the app. Everything is simplified for the convenience of the users.
As a rideshare driver, rideshare advertising gives you a new opportunity to earn extra passive income. You can even do so by doing what you already do: driving. Rideshare advertising offers drivers an extra income stream. But, it is important to partner with a reputable company like TappinX. You’ll want to do this to avoid falling victim to some shady platforms out there.
You can start earning extra passive income like other rideshare drivers by signing up on Tappin X today.
Table Of Contents
Chapter 2 – What Is Ridesharing?
Chapter 3 – Top Rideshare Companies You Can Work With
Chapter 4 – What Is Ridesharing Advertising?
Chapter 6 – Conclusion